SPL Family Champions

It’s now nine months since we announced our SPL Family Champions initiative.

Aimed at increasing the number of families attending Clydesdale Bank Premier League matches, we sent families into each of the 12 SPL clubs to report back on their experiences.

All of our clubs were sent a detailed report on their individual performances across a number of key areas.  Pricing, first impressions, club shop and catering were among the factors scored by our undercover families to build up an overall picture of how each club fared.

St Mirren were announced as worthy winners of the award as SPL Family Champions for season 2009/2010.  What set St Mirren apart was their success in creating a positive, welcoming environment for families coming to St Mirren Park.

But it wasn’t just about St Mirren. What came out most strongly from our investigations last season is the wide range of excellent initiatives SPL clubs are already doing to attract fans to their grounds. We have put together our own ‘best practice’ guide to highlight the fantastic work SPL clubs are already doing – and this can be found by clicking here.

For more details on the SPL Family Champions initiative, click here.

St Mirren Family Champions